Founded in early 1935 and previously known as G. Zahar & Co, Pearl Brands and its affiliates have been the top retail destinations for generations of shoppers, and continue to prove themselves as leaders in the market today.
In an effort to reinvent itself and keep up with the changing times, G. Zahar & Co transformed into Pearl Brands in 2012. Led by a new managerial team with a fresh vision and ample experience in the retail sector in the region, Pearl Brands sought to add to its reputation and rebuild its empire with a different take and new goals in mind. The company has since repositioned itself as a chief luxury retail platform and global distributor across the Lebanese market.
Part of the prestigious J. Capital Holding group, Pearl Brands’ headquarters are based in Lebanon. The company holds over 23 retail outlets distributed across the country.
Pearl Brands has always prided itself on its diversity. The group aims to answer to the different needs of the luxury retail market and as such has aligned itself with brands that appeal to a host of different audiences: Zahar Kids and Kids Around, Zahar Lingerie, MOA, Secret Senses and Culti in Lebanon. Also, Pearl Brands manages the operation of WSPR by Sylvie Saliba, a joint venture between Pearl Brands and Sylvie Saliba in Lebanon.
Always a step ahead, Pearl Brands has already developed and began the implementation of its expansion plan for the next five years.